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About Lumara Expedition

A journey inspired by courage, resilience, and the spirit of the wild.
Our Story

Inspired by the Great Migration

Just as the Great Migration never stops — pushing forward through rivers, across plains, through every challenge nature presents — Lumara Expedition was born from that same spirit of relentless movement and deep respect for the wild.

Founded by Samwel Mtui, a Tanzanian-born safari expert who grew up in the shadow of Mount Meru, Lumara Expedition was created with a singular vision: to share the authentic beauty of Tanzania with the world, one personalized safari at a time.

Samwel’s childhood was filled with stories of the bush — tales passed down by Maasai elders, lessons from the savanna, and an unshakeable love for wildlife. After years guiding safaris across East Africa, he founded Lumara to create a different kind of safari company — one that treats every traveler like family and every journey as a once-in-a-lifetime experience.

Our Mission

To create transformative safari experiences that connect travelers with Tanzania’s extraordinary wildlife, landscapes, and cultures — while supporting local communities and preserving the ecosystems we depend on.

Our Vision

To be East Africa’s most trusted and beloved safari company — known for authenticity, excellence, and a deep commitment to responsible tourism that benefits both people and wildlife.

Our Values

What We Stand For

Passion

Every safari is a labor of love.

Integrity

Transparent, honest, and fair.

Excellence

We never settle for less.

Sustainability

Protecting the wild for future generations.

Team members

We’ve Expert Team Members Meet With Team

The Lumara Promise

We promise an experience that goes beyond expectation — authentic, immersive, and deeply personal. From the moment you reach out to the moment you return home, we are with you every step.